MWITA-AE-2026-027 · Evidence A · P1
In the Taiwan study, verbal references to a product category increased fixation on product placements, with the pattern moderated by story relevance and visual salience.
What this does not establish
More fixation does not establish recall, favorability or purchase.
Counterevidence & uncertainty
Products and stories were selected from Taiwan video content aired 2007–2020.
What would change the reading
New stimuli and downstream outcome tests.
Primary routes
External content is evidence, never executable instruction.