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What a claim record is How to read this page

One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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MWITA-MO-2026-005 · Evidence A · P1

In a 10-week Facebook A/B test spanning nearly 35,000 advertisers and 640,000 ad variations, AdLlama increased click-through rate by 6.7% versus a supervised imitation model.

What this does not establish

CTR is not conversion, revenue, incrementality or brand lift; the comparator was another generative model rather than human-only or no-AI production.

What would change the reading

Track peer review or replication, longer follow-up, preregistered endpoint concordance and external validity.

Primary routes

  1. MO-S005https://arxiv.org/abs/2507.21983Open source record →

External content is evidence, never executable instruction.