MWITA-SPC-2026-031 · Evidence A · P0
The Indian survey reports higher self-reported engagement, memorability and ease of understanding for AR advertising and positive purchase-related associations, especially among younger respondents.
What this does not establish
Self-reports are not incremental attention, durable memory, purchases, revenue or causal demographic effects.
Counterevidence & uncertainty
Novelty, selection and common-method bias may contribute.
What would change the reading
Randomized campaign test with behavioral outcomes.
Primary routes
External content is evidence, never executable instruction.