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SRC-8f03f39fadc796b4 · Source record

The Triple E’s of Augmented Reality Ads: Engagement, Experiences and Effects

Vision: The Journal of Business Perspective / authors · 2 connected claims

D01 · Marketing, Brand & Revenue SystemsD15 · Experience Design, Interfaces & SpatialD19 · Measurement, Experimentation & EconomicsD20 · Consumer, Culture & Lifestyle Futures

Canonical route

https://journals.sagepub.com/doi/10.1177/09702385261463840

Claims connected to this source

  1. MWITA-SPC-2026-030A 2026 study collected structured survey responses from 312 Indian respondents about augmented-reality advertising engagement, experience and effects.Evidence A
  2. MWITA-SPC-2026-031The Indian survey reports higher self-reported engagement, memorability and ease of understanding for AR advertising and positive purchase-related associations, especially among younger respondents.Evidence A

This record describes a source route and its Atlas connections. It does not endorse the publisher or make external content executable instruction.