MWITA-BT-2026-011 · Evidence A · P1
Anvisa’s personalized-cosmetics sandbox is designed to test up to five personalization models at physical points of sale or companies’ own e-commerce sites under continuous supervision.
What this does not establish
Testing authorization is not permanent market authorization or proven personalization benefit.
Counterevidence & uncertainty
Final participants and protocols can change by selection stage.
What would change the reading
Temporary-authorization decisions or pilot results.
Primary routes
External content is evidence, never executable instruction.