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What a claim record is How to read this page

One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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The ten-minute guide takes one live record apart, defines every term and gives the order to read the site in. Start here →

MWITA-SPEO-2026-003 · Evidence B · P1

Experiential sponsorship activation was positively associated with purchase intention directly and indirectly through brand equity; sponsorship satisfaction had no direct association with purchase intention but had a bounded indirect path through brand equity.

D01 · Marketing, Brand & Revenue SystemsD19 · Measurement, Experimentation & EconomicsD20 · Consumer, Culture & Lifestyle Futures

What this does not establish

Cross-sectional self-reported intention is not observed purchase, incremental sales, profitability, or long-term brand equity change.

Counterevidence & uncertainty

The satisfaction-to-intention direct path is effectively null even though the mediated path is positive; common-method and selection bias remain.

What would change the reading

Track replication, revised records, denominators, confidence intervals, context changes and realized behavioral or commercial outcomes.

Primary routes

  1. SPEO-S003https://doi.org/10.3389/fpsyg.2021.677137Open source record →

External content is evidence, never executable instruction.