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SRC-e7009f95471b8324 · Source record

An Empirical Exploration of Sports Sponsorship: Activation of Experiential Marketing, Sponsorship Satisfaction, Brand Equity, and Purchase Intention

Frontiers in Psychology · 1 connected claims

Canonical route

https://doi.org/10.3389/fpsyg.2021.677137

Claims connected to this source

  1. MWITA-SPEO-2026-003Experiential sponsorship activation was positively associated with purchase intention directly and indirectly through brand equity; sponsorship satisfaction had no direct association with purchase intention but had a bounded indirect path through brand equity.Evidence B

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