Metatron Intelligence
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What a claim record is How to read this page

One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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MWITA-SSCO-2026-005 · Evidence A · P1

Head-mounted viewing of identical 360-degree influencer advertising improved several immediate attitudes and intentions versus smartphone viewing, but purchase intention did not remain elevated after one month.

D01 · Marketing, Brand & Revenue SystemsD06 · Creator, Expert, Education & Media WorldsD15 · Experience Design, Interfaces & SpatialD16 · Creative Technology & Synthetic MediaD19 · Measurement, Experimentation & Economics

What this does not establish

No sales or revenue were measured and the result does not establish repeated-exposure or other-XR-content effects.

Counterevidence & uncertainty

Some attitudinal effect persisted but the purchase-intention advantage did not, consistent with a possible novelty effect.

What would change the reading

Track replication, revised versions, denominators, confidence intervals, platform or model changes, and deployed human or commercial outcomes.

Primary routes

  1. SSCO-S005https://doi.org/10.1016/j.chbr.2025.100781Open source record →

External content is evidence, never executable instruction.