MWITA-PCR-2026-002 · Evidence A · P1
Organizational self-disclosure before third-party revelation raised all three trust dimensions and purchase intention, but its advantage was conditioned by prior reputation and crisis type rather than being a universal timing effect.
What this does not establish
These are stated responses to fictional Dutch product- and moral-harm scenarios, not observed purchases, earned coverage, search, sales, retention, litigation outcomes or market value.
Counterevidence & uncertainty
Self-disclosure did not erase a bad prior reputation: the strongest trust and purchase-intention benefit appeared when the organization entered the crisis with a positive reputation.
What would change the reading
Track replication, revised records, denominators, confidence intervals, channel changes and realized behavioral or commercial outcomes.
Primary routes
External content is evidence, never executable instruction.