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SRC-3772c72c47e46a4f · Source record

Should the shady steal thunder? The effects of crisis communication timing, pre-crisis reputation valence, and crisis type on post-crisis organizational trust and purchase intention

Journal of Contingencies and Crisis Management / Wiley · 1 connected claims

D01 · Marketing, Brand & Revenue Systems D05 · Real Estate, Relocation & Place Economy D16 · Creative Technology & Synthetic Media D19 · Measurement, Experimentation & Economics

Canonical route

https://doi.org/10.1111/1468-5973.12172

Claims connected to this source

MWITA-PCR-2026-002Organizational self-disclosure before third-party revelation raised all three trust dimensions and purchase intention, but its advantage was conditioned by prior reputation and crisis type rather than being a universal timing effect.Evidence A

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