MWITA-RCO-2026-006 · Evidence B · P1
Review-update prompts work less often when delayed, and revised reviews become less emotional and more cognitively elaborated.
What this does not establish
The study measures review updating and text evolution, not causal purchase, revenue, retention, CLV or trust outcomes.
Counterevidence & uncertainty
More time may yield more mature review content while simultaneously making customers less likely to update at all.
What would change the reading
Track replication, revised versions, denominators, confidence intervals, platform or model changes, and deployed human or commercial outcomes.
Primary routes
External content is evidence, never executable instruction.