MWITA-SR-2026-070 · Evidence C · P0
Automated creative scores should triage what receives scarce human testing, not silently replace market-specific validation for high-spend or high-risk campaigns.
What this does not establish
No universal spend threshold is claimed.
What would change the reading
Pilot alternative gating thresholds and compare realized wrong-decision cost.
Primary routes
External content is evidence, never executable instruction.