MWITA-LV-2026-001 · Evidence C · P1
TikTok reported 20 million businesses actively selling on TikTok Shop in Southeast Asia in 2025.
What this does not establish
Seller activity is not GMV, incremental sales, profit or welfare.
Counterevidence & uncertainty
Definitions and audit status are undisclosed.
What would change the reading
Audited country/category breakdown and methodology.
Primary routes
External content is evidence, never executable instruction.