MWITA-AD-2026-040 · Evidence A · P1
The GEO study found optimization effectiveness varied by query domain and that keyword stuffing reduced its Perplexity visibility baseline while citations, statistics or quotations improved selected visibility metrics.
What this does not establish
The finding does not warrant fabricating statistics, adding irrelevant quotations or assuming persistence across engines.
Counterevidence & uncertainty
Perplexity evaluation used uploaded source texts and a limited sample; current production retrieval differs.
What would change the reading
Independent, contemporary, multilingual field replication.
Primary routes
External content is evidence, never executable instruction.