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SRC-464bffcc78ad5f4c · Source record

GEO: Generative Engine Optimization

KDD 2024 / arXiv · 2 connected claims

D01 · Marketing, Brand & Revenue SystemsD03 · Intelligence, Research & Decision ProductsD06 · Creator, Expert, Education & Media WorldsD17 · Distribution, Discovery & AudienceD19 · Measurement, Experimentation & Economics

Canonical route

https://arxiv.org/abs/2311.09735

Claims connected to this source

  1. MWITA-AD-2026-039The GEO study introduced a 10,000-query benchmark and reported content-visibility gains of up to 40% from tested optimization methods.Evidence A
  2. MWITA-AD-2026-040The GEO study found optimization effectiveness varied by query domain and that keyword stuffing reduced its Perplexity visibility baseline while citations, statistics or quotations improved selected visibility metrics.Evidence A

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