MWITA-RM-2026-013 · Evidence A · P1
Rakuten Programmatic Loyalty launched with a guaranteed-ROAS commercial proposition and fixed monthly commission rate.
What this does not establish
A guarantee is a contract term, not independent evidence of incrementality or profit.
Counterevidence & uncertainty
Guarantee definitions, exclusions, attribution windows, and make-goods are not public.
What would change the reading
Rakuten publishes contract methodology and audited claims.
Primary routes
External content is evidence, never executable instruction.