MWITA-CCO-2026-010 · Evidence A · P1
AI chatbots generated higher satisfaction for functional product attributes, while human employees generated higher satisfaction for experiential attributes.
What this does not establish
Scenario satisfaction is not observed conversion, retention or actual service resolution, and the result predates current generative systems.
Counterevidence & uncertainty
Neither humans nor bots dominated: performance depended on whether the decision required functional information or experiential judgment.
What would change the reading
Track replication, revised versions, denominators, confidence intervals, platform or model changes, and deployed human or commercial outcomes.
Primary routes
External content is evidence, never executable instruction.