MWITA-LRO-2026-007 · Evidence B · P1
A 1% improvement in a hotel's aggregate online reputation score was associated with up to 0.89% higher average daily rate, 0.54% higher occupancy and 1.42% higher revenue per available room.
What this does not establish
These are matched observational associations and model-based pricing implications, not a causal guarantee; the missing consolidated hotel denominator and unmeasured hotel factors materially constrain generalization.
Counterevidence & uncertainty
Higher reputation aligns with both price and occupancy, but the report itself cautions that many performance drivers are unmeasured and phrases effects as 'up to,' not expected lifts for every property.
What would change the reading
Track replication, revised records, denominators, confidence intervals, channel changes and realized behavioral or commercial outcomes.
Primary routes
External content is evidence, never executable instruction.