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What a claim record is How to read this page

One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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MWITA-ADTO-2026-009 · Evidence A · P1

Explaining AI's specific role in ad creation improved persuasion mainly through role clarity and process credibility, not a robust direct attitude lift.

D01 · Marketing, Brand & Revenue Systems D09 · Legal, Compliance, Trust & RegTech D16 · Creative Technology & Synthetic Media D19 · Measurement, Experimentation & Economics

What this does not establish

Hypothetical ads and click decisions, not observed CTR, conversion or revenue; country was not clear in the accessible record.

Counterevidence & uncertainty

More disclosure was not a reliable direct attitude boost; understandable role clarity mediated outcomes.

What would change the reading

Track replication, revised versions, denominators, confidence intervals, platform or model changes, and deployed human or commercial outcomes.

Primary routes

ADTO-S009https://doi.org/10.1002/mar.70175Open source record →

External content is evidence, never executable instruction.