Metatron Intelligence
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What a claim record is How to read this page

One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

New to this publication?

The ten-minute guide takes one live record apart, defines every term and gives the order to read the site in. Start here →

MWITA-BSO-2026-002 · Evidence B · P1

Fifty-one percent of surveyed US consumers said they were likely to stop using a brand's product or service when its advertisement appears near inappropriate content.

D01 · Marketing, Brand & Revenue SystemsD14 · Cybersecurity, Identity, Privacy & ResilienceD19 · Measurement, Experimentation & Economics

What this does not establish

The survey does not estimate causal effects for a particular platform, content category, campaign or realized conversion funnel.

Counterevidence & uncertainty

High stated concern does not guarantee action: the report provides no behavioral follow-up showing that the 51% actually stopped using a brand.

What would change the reading

Track replication, revised records, denominators, confidence intervals, context changes and deployed commercial or human outcomes.

Primary routes

  1. BSO-S002https://integralads.com/insider/state-of-brand-safety-research/Open source record →

External content is evidence, never executable instruction.