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What a claim record is How to read this page

One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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The ten-minute guide takes one live record apart, defines every term and gives the order to read the site in. Start here →

MWITA-ICO-2026-010 · Evidence A · P1

Showing a genuine social tie with a human increased modeled engagement for virtual influencers, while merely placing a human in the background did not.

What this does not establish

The engagement estimate is from controlled observational modeling, not randomized platform delivery; no purchase outcome.

Counterevidence & uncertainty

A depicted person or virtual companion was insufficient; the effect required evidence of a genuine human social interaction.

What would change the reading

Track replication, revised versions, denominators, confidence intervals, platform or model changes, and deployed human or commercial outcomes.

Primary routes

  1. ICO-S010https://doi.org/10.1007/s11747-026-01185-xOpen source record →

External content is evidence, never executable instruction.