MWITA-PPO-2026-001 · Evidence B · P1
Survey respondents holding a positive overall image of a country were approximately twice as likely to report an intention to relocate there.
What this does not establish
Country image cannot be translated directly into city choice, employer choice, neighborhood demand or property transactions.
Counterevidence & uncertainty
The 55 countries formed three materially different attraction clusters, so the study does not support a uniform country-brand effect.
What would change the reading
Track replication, revised records, denominators, confidence intervals, context changes and deployed commercial or human outcomes.
Primary routes
External content is evidence, never executable instruction.