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What a claim record is How to read this page

One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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MWITA-PCR-2026-010 · Evidence B · P1

Corporate-misconduct events had no average US stock reaction until at least four high-reach outlets covered them; at that threshold mean three-day abnormal return was -1.12%, revealing exposure scale as a market-value boundary.

D01 · Marketing, Brand & Revenue SystemsD03 · Intelligence, Research & Decision ProductsD05 · Real Estate, Relocation & Place EconomyD16 · Creative Technology & Synthetic MediaD19 · Measurement, Experimentation & Economics

What this does not establish

The threshold is not a universal causal law, an earned-media KPI target or evidence that suppressing legitimate reporting protects long-run value; it concerns negative misconduct news and short-window US returns.

Counterevidence & uncertainty

Strong and salient brands received about 39% more coverage and did not show a direct stock-price shield, so brand strength can amplify crisis exposure rather than insulate it.

What would change the reading

Track replication, revised records, denominators, confidence intervals, channel changes and realized behavioral or commercial outcomes.

Primary routes

  1. PCR-S010https://doi.org/10.1177/0022242920911907Open source record →

External content is evidence, never executable instruction.