MWITA-ICO-2026-005 · Evidence A · P1
AI disclosure did not reduce purchase intention overall, but influencer-sourced travel posts showed pairwise credibility and brand-attitude penalties.
What this does not establish
Hypothetical Maldives posts and stated intention, not bookings; issue date is future relative to the research date although the article is online-first.
Counterevidence & uncertainty
The overall purchase null and marginal credibility interaction p=.063 limit generalization from influencer-specific pairwise results.
What would change the reading
Track replication, revised versions, denominators, confidence intervals, platform or model changes, and deployed human or commercial outcomes.
Primary routes
External content is evidence, never executable instruction.