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One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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MWITA-MB-2026-004 · Evidence A · P1

GeoLift's multi-cell workflow shows that two cells can each have significant lift while their wide comparative uncertainty prevents declaring one strategy the winner.

D03 · Intelligence, Research & Decision ProductsD01 · Marketing, Brand & Revenue SystemsD19 · Measurement, Experimentation & Economics

Counterevidence & uncertainty

Separate within-cell significance tests do not test the between-cell contrast and multiple comparisons can inflate false positives.

What would change the reading

Update with revised multi-cell inference methods or validation.

Primary routes

  1. MB-S004https://github.com/facebookincubator/GeoLift/blob/main/vignettes/GeoLift_MultiCell_Walkthrough.mdOpen source record →

External content is evidence, never executable instruction.