MWITA-ICO-2026-011 · Evidence B · P1
After a livestream product failure, proactive disclosure protected purchase intention better than apology, but adding an excuse reversed that advantage.
What this does not establish
Scenario intentions are not livestream transactions; country and full statistical denominators are unavailable in the accessible record.
Counterevidence & uncertainty
An excuse helped an apology but harmed proactive disclosure, so recovery tactics are not independently additive.
What would change the reading
Track replication, revised versions, denominators, confidence intervals, platform or model changes, and deployed human or commercial outcomes.
Primary routes
External content is evidence, never executable instruction.