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What a claim record is How to read this page

One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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MWITA-LRO-2026-009 · Evidence A · P1

Randomly soliciting a hotel review reduced the solicited customer's subsequent brand spending by $16, or 7%, on average; harm was concentrated among less-than-perfectly-satisfied, highly loyal customers.

What this does not establish

The posting LATE applies to solicitation compliers under exclusion and monotonicity assumptions; it is not the effect of public ratings on other customers, aggregate demand, or all review-request channels.

Counterevidence & uncertainty

Solicitation successfully increases review creation yet can decrease the reviewer's own future spend; perfectly satisfied customers show no spending penalty, rejecting a uniform backfire claim.

What would change the reading

Track replication, revised records, denominators, confidence intervals, channel changes and realized behavioral or commercial outcomes.

Primary routes

  1. LRO-S009https://doi.org/10.1287/mnsc.2023.01951Open source record →

External content is evidence, never executable instruction.