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What a claim record is How to read this page

One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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MWITA-LRO-2026-003 · Evidence B · P1

Hotels that began publicly responding to reviews gained about 0.12 stars and 12% more review volume, while their remaining one- and two-star reviews became about 10% longer.

D01 · Marketing, Brand & Revenue SystemsD05 · Real Estate, Relocation & Place EconomyD16 · Creative Technology & Synthetic MediaD19 · Measurement, Experimentation & Economics

What this does not establish

This estimates reputation metrics for responding hotels, not a randomized ATE for any hotel, and it does not directly establish bookings, sales, profit, complaint resolution, or service improvement.

Counterevidence & uncertainty

Responses improve displayed averages partly by deterring short negative reviews; the same mechanism can positively bias the reputation signal and leaves fewer but more detailed negative reviews.

What would change the reading

Track replication, revised records, denominators, confidence intervals, channel changes and realized behavioral or commercial outcomes.

Primary routes

  1. LRO-S003https://doi.org/10.1287/mksc.2017.1043Open source record →

External content is evidence, never executable instruction.