MWITA-ALGP-2026-005 · Evidence B · P1
Across one real-world encounter and four incentive-compatible experiments, algorithmic dynamic pricing reduced retailer trust and lengthened price search, while habituation and market-wide normalization moderated those responses.
What this does not establish
Experimental search behavior is not observed conversion, lifetime value or market welfare; effects may depend on category, volatility and consumer experience.
Counterevidence & uncertainty
Backlash weakened with consumer experience, but search duration increased with experience unless dynamic pricing became the market norm.
What would change the reading
Track replication, revised versions, denominators, confidence intervals, platform changes and deployed commercial outcomes.
Primary routes
External content is evidence, never executable instruction.