MWITA-RM-2026-011 · Evidence B · P1
Rakuten said its CustomerDNA database classified member information into more than 4,000 attributes as of September 2024.
What this does not establish
Attribute count is not accuracy, fairness, predictive utility, consent quality, or causal value.
Counterevidence & uncertainty
Some attributes are estimated from behavior rather than directly registered.
What would change the reading
Independent accuracy, bias, and consent audits become available.
Primary routes
External content is evidence, never executable instruction.