MWITA-RCO-2026-010 · Evidence B · P1
Collective brand engagement had opposite short- and long-horizon relationships with actual game consumption.
What this does not establish
Observational feedback dynamics do not identify a simple one-way causal effect and do not directly measure revenue, customer retention or CLV.
Counterevidence & uncertainty
Intense community activity can temporarily displace product use even when its longer-run association with use is positive.
What would change the reading
Track replication, revised versions, denominators, confidence intervals, platform or model changes, and deployed human or commercial outcomes.
Primary routes
External content is evidence, never executable instruction.