MWITA-AIAO-2026-002 · Evidence B · P1
A hierarchical on-policy bidding agent raised conversion value 8.1% and ROI 3.3% versus a production system in a seven-day test, while campaigns with fewer than three daily conversions remained a documented weakness.
What this does not establish
Conversion value is not net revenue or causal profit; the preprint does not establish independent auditability, auction-user denominators, or cross-platform robustness.
Counterevidence & uncertainty
Aggregate improvements coexist with a sparse-conversion failure zone and proprietary satisfaction definitions.
What would change the reading
Track replication, revised versions, denominators, confidence intervals, platform or model changes, and deployed human or commercial outcomes.
Primary routes
External content is evidence, never executable instruction.