Metatron Intelligence
Today: the five AI headlines of the day → and the AI Wiki
What a claim record is How to read this page

One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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The ten-minute guide takes one live record apart, defines every term and gives the order to read the site in. Start here →

MWITA-AISO-2026-004 · Evidence A · P1

After one year, trackable organic ChatGPT referrals were below 0.2% of traffic; Organic Search had 13% higher conversion probability than oLLM, while Paid Social had 53% lower conversion probability than oLLM.

D01 · Marketing, Brand & Revenue SystemsD17 · Distribution, Discovery & AudienceD19 · Measurement, Experimentation & Economics

What this does not establish

Observed referrals are not brand impressions; channel differences are not causal and referrer suppression can misclassify traffic as direct.

Counterevidence & uncertainty

The large first-party dataset contradicts small vendor samples claiming uniformly superior AI conversion; assisted conversions remain unobserved.

What would change the reading

Track replication, revised versions, denominators, confidence intervals, platform changes and deployed commercial outcomes.

Primary routes

  1. AISO-S004https://doi.org/10.1287/mksc.2025.0489Open source record →

External content is evidence, never executable instruction.