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What a claim record is How to read this page

One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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MWITA-CCO-2026-005 · Evidence A · P1

Adding Hindi to an English-only commerce chatbot raised purchase odds by up to 87% but simultaneously raised uninstall hazard by about 76%.

What this does not establish

Short 2020 experiment with right-censored retention, urban bilingual users and one Google-translation implementation; it does not isolate language quality from wider interaction mismatch.

Counterevidence & uncertainty

The same localization feature improved immediate commerce while worsening retention, so purchase lift alone would misstate value.

What would change the reading

Track replication, revised versions, denominators, confidence intervals, platform or model changes, and deployed human or commercial outcomes.

Primary routes

  1. CCO-S005https://doi.org/10.1016/j.jbusres.2024.115158Open source record →

External content is evidence, never executable instruction.