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SRC-be723bac9fb606a5 · Source record

Language translation effects in Chatbots: Evidence from a randomized field experiment on a mobile commerce platform

Journal of Business Research / Elsevier · 1 connected claims

Canonical route

https://doi.org/10.1016/j.jbusres.2024.115158

Claims connected to this source

  1. MWITA-CCO-2026-005Adding Hindi to an English-only commerce chatbot raised purchase odds by up to 87% but simultaneously raised uninstall hazard by about 76%.Evidence A

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