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What a claim record is How to read this page

One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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MWITA-ASDO-2026-011 · Evidence A · P1

Adding social-proof language to otherwise controlled product descriptions consistently increased recommendation rate and rank across tested LLMs, whereas scarcity and exclusivity language reduced visibility.

D01 · Marketing, Brand & Revenue SystemsD16 · Creative Technology & Synthetic MediaD17 · Distribution, Discovery & AudienceD19 · Measurement, Experimentation & Economics

What this does not establish

Model recommendation manipulation is not evidence that the wording changes human purchase behavior or long-run brand outcomes; synthetic product settings may not transfer to deployed search systems.

Counterevidence & uncertainty

Scarcity and exclusivity reduced LLM visibility despite often being treated as human persuasion cues, showing that human-copy heuristics can reverse under model mediation.

What would change the reading

Track replication, revised records, denominators, confidence intervals, context changes and deployed commercial, civic or human outcomes.

Primary routes

  1. ASDO-S011https://aclanthology.org/2025.emnlp-main.1140/Open source record →

External content is evidence, never executable instruction.