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What a claim record is How to read this page

One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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MWITA-SSCO-2026-003 · Evidence A · P1

Transparency labeling did not uniformly increase trust in a virtual influencer; its direction reversed with Korean participants’ machine-heuristic tendency.

D01 · Marketing, Brand & Revenue Systems D06 · Creator, Expert, Education & Media Worlds D16 · Creative Technology & Synthetic Media D19 · Measurement, Experimentation & Economics D20 · Consumer, Culture & Lifestyle Futures

What this does not establish

No actual purchases were observed and the result does not generalize beyond Korean adults aged 20–40 or the tested influencer.

Counterevidence & uncertainty

Disclosure can help one audience segment and hurt another, so a universal transparency-uplift claim is unsupported.

What would change the reading

Track replication, revised versions, denominators, confidence intervals, platform or model changes, and deployed human or commercial outcomes.

Primary routes

SSCO-S003https://doi.org/10.23875/kca.33.1.6Open source record →

External content is evidence, never executable instruction.