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What a claim record is How to read this page

One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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MWITA-LOC-2026-010 · Evidence A · P1

In code-switched slogans, a majority-English base improved slogan attitude, but a majority-Spanish base improved purchase intention; recall depended on the interaction between base language and intensifier language.

What this does not establish

Purchase intention is not completed purchase, conversion, revenue or sales; recall and attitude are distinct. Prolific bilinguals, one slogan treatment and dissertation evidence do not establish campaign-level performance or effects among Latin American residents.

Counterevidence & uncertainty

The version that improved slogan attitude was opposite the version that improved purchase intention, and exposure reduced general attitudes toward code-switching despite some positive focal outcomes.

What would change the reading

Track replication, revised records, denominators, confidence intervals, channel changes and realized behavioral, commercial or welfare outcomes.

Primary routes

  1. LOC-S010https://scholarsbank.uoregon.edu/items/77a3fc4a-3f9a-4709-a3de-fb94e77f3805Open source record →

External content is evidence, never executable instruction.