MWITA-ICO-2026-007 · Evidence A · P1
Higher sponsored-post frequency did not directly worsen skepticism or brand outcomes, and a small delayed purchase-intention increase was driven by the low-frequency condition.
What this does not establish
Data were collected in June 2022 with a fictional creator and energy drink; stated purchase intention is not purchasing.
Counterevidence & uncertainty
Neither a simple saturation penalty nor a broad sleeper benefit was supported.
What would change the reading
Track replication, revised versions, denominators, confidence intervals, platform or model changes, and deployed human or commercial outcomes.
Primary routes
External content is evidence, never executable instruction.