MWITA-RCO-2026-004 · Evidence B · P1
Showing relevant context about review writers improved customer conversion and repeated use on a relational-service platform.
What this does not establish
Therapist matching is a high-trust, long-term relational service and does not transfer unchanged to low-involvement retail; the study remains a working paper.
Counterevidence & uncertainty
The study supports contextual disclosure rather than a generic more-reviews effect, but cannot show which context field drives the gains.
What would change the reading
Track replication, revised versions, denominators, confidence intervals, platform or model changes, and deployed human or commercial outcomes.
Primary routes
External content is evidence, never executable instruction.