MWITA-AIAO-2026-003 · Evidence B · P1
A CTR-optimized advertising-image pipeline reported 7.4% higher click-through rate than a pretrained multimodal model in adaptive online serving.
What this does not establish
CTR is not conversion, revenue, profit, brand lift, or consumer welfare and the serving geography is not disclosed.
Counterevidence & uncertainty
Attention improved, but the paper does not report purchase, revenue, or incremental-profit outcomes.
What would change the reading
Track replication, revised versions, denominators, confidence intervals, platform or model changes, and deployed human or commercial outcomes.
Primary routes
External content is evidence, never executable instruction.