MWITA-AIAO-2026-012 · Evidence A · P1
Product-relevant AIGC advertisements directed substantially more gaze toward the product region than divergent AIGC advertisements among Chinese university viewers.
What this does not establish
Laboratory gaze and stated intention are not click, purchase, revenue, or incremental profit and the university sample limits transfer.
Counterevidence & uncertainty
More product attention does not establish better persuasion, conversion, or welfare, and content relevance is distinct from AI authorship.
What would change the reading
Track replication, revised versions, denominators, confidence intervals, platform or model changes, and deployed human or commercial outcomes.
Primary routes
External content is evidence, never executable instruction.