MWITA-ALGP-2026-004 · Evidence B · P1
Clickstream evidence from a U.S. online grocery retailer and controlled experiments linked greater algorithmic price variability to higher consumer price sensitivity, with price salience identified as the mechanism.
What this does not establish
The evidence does not show that all dynamic pricing reduces profit or that price variability was individualized; grocery shopping may not transfer to infrequent or high-ticket purchases.
Counterevidence & uncertainty
Algorithmic pricing can improve optimization while the induced salience and sensitivity offset part of the gains.
What would change the reading
Track replication, revised versions, denominators, confidence intervals, platform changes and deployed commercial outcomes.
Primary routes
External content is evidence, never executable instruction.