MWITA-CCO-2026-008 · Evidence A · P1
For embarrassing purchases, clearly identified non-anthropomorphic chatbots elicited more disclosure and interaction than humans, whereas anthropomorphism weakened the advantage.
What this does not establish
US online/undergraduate samples and embarrassing categories; self-disclosure and email provision are not general purchase conversion.
Counterevidence & uncertainty
Identity disclosure can help rather than hurt when social judgment is the primary friction, but adding humanlike cues erodes that benefit.
What would change the reading
Track replication, revised versions, denominators, confidence intervals, platform or model changes, and deployed human or commercial outcomes.
Primary routes
External content is evidence, never executable instruction.