MWITA-LPPO-2026-012 · Evidence A · P1
Recommendations tailored to ideal rather than current preferences improved value, trust and reuse intentions despite attracting slightly fewer clicks.
What this does not establish
News simulation and stated WTP up to USD15, not actual subscription or retention; the 2023 study is included as a targeted older causal exception.
Counterevidence & uncertainty
Click optimization favored current preferences while broader value and trust favored aspirational preferences.
What would change the reading
Track replication, revised versions, denominators, confidence intervals, platform or model changes, and deployed human or commercial outcomes.
Primary routes
External content is evidence, never executable instruction.