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One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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MWITA-CR-2026-0029 · Evidence C · P1

Share-of-Model-, Citation- und Agent-Handoff-Metriken werden innerhalb von 3–5 Jahren voraussichtlich Bestandteil regulärer Brand- und Channel-Reviews, sofern AI-Antworten und agentische Interfaces substanzielle Discovery- oder Transaktionsanteile erreichen.

D01 · Marketing, Brand & Revenue SystemsD17 · Distribution, Discovery & AudienceD19 · Measurement, Experimentation & Economics

Counterevidence & uncertainty

Messzugang, Modellvolatilität, geschlossene Plattformen und geringe Agentenadoption können Kategorie marginal halten.

What would change the reading

Bis Ende 2029 bleiben AI-/Agent-Handoffs in Zielmärkten <5 % qualifizierter Journeys oder ohne reproduzierbaren Einfluss auf Outcomes.

Primary routes

  1. Pew AI Summary click analysishttps://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/Open source record →
  2. Shopify UCP / agentic commercehttps://www.shopify.com/news/ai-commerce-at-scaleOpen source record →

External content is evidence, never executable instruction.