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SRC-a41687d6aaf6170a · Source record

Google users are less likely to click on links when an AI summary appears in the results

Pew Research Center · 4 connected claims

D01 · Marketing, Brand & Revenue SystemsD02 · Customer Intelligence, Sales & Service

Canonical route

https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/

Claims connected to this source

  1. MWITA-CR-2026-0001Bei Google-Suchen mit AI Summary klickten Nutzer in der zitierten Pew-Stichprobe seltener auf klassische Resultate als ohne AI Summary (8 % versus 15 %); 26 % statt 16 % der Besuche endeten nach der Ergebnisseite.Evidence A
  2. MWITA-CR-2026-0029Share-of-Model-, Citation- und Agent-Handoff-Metriken werden innerhalb von 3–5 Jahren voraussichtlich Bestandteil regulärer Brand- und Channel-Reviews, sofern AI-Antworten und agentische Interfaces substanzielle Discovery- oder Transaktionsanteile erreichen.Evidence C
  3. MWITA-MR-2026-005In Pew's March 2025 US panel, traditional-result clicks occurred on 8% of visits with AI summaries versus 15% without, cited-source clicks on 1%, and session endings on 26% versus 16%. Query mix and nonrandom summary exposure prevent treating the gap as a universal causal effect.Evidence A
  4. MWITA-CC-2026-005In March 2025 browsing data from 900 U.S. adults, searches with an AI summary led to traditional-result clicks in 8% of visits versus 15% without a summary; cited-summary links were clicked in 1% of visits.Evidence A

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