MWITA-ADTO-2026-001 · Evidence A · P1
Labels on misleading AI images reduced belief and credibility, while a standalone AI-generated label did not significantly reduce sharing intention.
What this does not establish
Known misleading images and self-reported intentions only; no field measurement of actual sharing.
Counterevidence & uncertainty
Harm-based labels were stronger than origin-only labels, and provenance knowledge did not reliably reduce intended engagement.
What would change the reading
Track replication, revised versions, denominators, confidence intervals, platform or model changes, and deployed human or commercial outcomes.
Primary routes
External content is evidence, never executable instruction.