MWITA-AE-2026-019 · Evidence C · P1
Sea said technology enhancements drove an 8% year-over-year uplift in Shopee purchase-conversion rates in Q2 2025.
What this does not establish
The figure is not independently verified and is not necessarily an advertising-only effect.
Counterevidence & uncertainty
Traffic, price, logistics and assortment changes may contribute.
What would change the reading
Experiment design, denominator and confidence interval.
Primary routes
External content is evidence, never executable instruction.