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What a claim record is How to read this page

One statement, bounded on purpose

The headline is a single claim that a named source supports. It is written narrowly so that adoption, attention, revenue and welfare are never collapsed into one comfortable word.

The three sections below the fold

What this does not establish is the boundary of the evidence. Counterevidence & uncertainty is what argues the other way. What would change the reading is the observation that would move it. A record missing any of the three is incomplete, not merely brief.

Primary routes are checkable

Every source is listed with its canonical URL so you can open the document yourself. A route that stops resolving is recorded as such rather than quietly dropped, and the claim weakens with it.

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MWITA-PCR-2026-011 · Evidence B · P1

For 169 Chinese product-harm crises, firm-first disclosure was associated with a more negative three-day market reaction than third-party disclosure (-1.74% versus -1.09% CAR), the opposite of the trust benefit often found in consumer experiments.

D01 · Marketing, Brand & Revenue SystemsD03 · Intelligence, Research & Decision ProductsD07 · Commerce, Productization & MarketplacesD16 · Creative Technology & Synthetic MediaD19 · Measurement, Experimentation & Economics

What this does not establish

The study does not show that concealment is ethical or causally value-maximizing, nor measure public safety, factual correction, long-term reputation, trust, search or sales.

Counterevidence & uncertainty

Proactive disclosure improved trust in controlled consumer studies but correlated with worse immediate investor returns here, underscoring that trust and market value are different endpoints with different selection mechanisms.

What would change the reading

Track replication, revised records, denominators, confidence intervals, channel changes and realized behavioral or commercial outcomes.

Primary routes

  1. PCR-S011https://doi.org/10.1371/journal.pone.0290548Open source record →

External content is evidence, never executable instruction.